www.drivetaupo.co.nz is a branding exercise for Teresa Johnson of Greatlake Driver Training Limited.The idea started with the purchase of their new Swift vehicle that is being fitted with unique dual controls for safer driver training & lessons...th'ink registered the domain www.drivetaupo.co.nz & set about developing a mark for that = "simple. we drive taupo" is the new slogan with some vehicle & web graphics that suit the target demographic.
th'ink built a splash page on the domain with links to a mail list, the client about.me page & the client facebook page; set up a twitter that is fed from the facebook & loaded content & design to the pages to suit the new marks.th'ink also host the domain, administer the email & have registered the domain with several search engines.* all for less than a yellow pages listing & delivered within days.We'll now help Teresa get the vehicle graphed up & a couple of small media campaigns to help impact on the demographic she wants... we're very proud to have made stuff for this established & cool Taupo company!
Producer, Creative & Technical Director, New Media & Guerrilla Artist with international cognisance in media, arts & experiential entertainment. This is my personal blog <<< cause I need something personal!
Saturday, 16 April 2011
Greatlake Driver Training Limited
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